SEO

ASO

SMO

PPC

SEM

ORM

SEO

We have the recipe to that perfect infusion that will prepare the right colour of your tea. In other words, we have the secret to winning the gamble of SEO. Savour the taste sip by sip of that hot tea while your business blooms to sky-high limits. Over the years, the logic of Search Engine Optimization has changed. With voice search like that of Google’s Cortana, Amazon’s Alexa, Apple’s Siri; the way of SEO has also changed. Your website to gain an impressive ranking on search engines will require an intellectual understanding of the business that you hold.

Our SEO experts will construct a website that will suit the business requirement fruitfully. Based on the 4 paradigms, our experts will create a structure to frame the website efficiently. They are as following:

  1. Keyword Research: The key lies in the keyword! As simple as that but not so simple in practicality. It takes a key insight to understand the keywords that will help your website to bump up on the Google pages. We have a special cell which is working just for keyword research. Our experts will fetch the keywords that will help the business website to rank. Irrespective whether it is an e-commerce website, content website or a landing page, without SEO, it will not stand a chance to flourish on the search engines. Thorough keyword research, in combination with the content presented on the website together, does the trick.
  2. On-site Optimization: Anything that you read on the website is strategically placed for the robots to crawl the content adequately. There is a thin line between Content and SEO Content. Our team of writers strategically place the keywords in the information displayed on the website. The framing of the information is such that it is impressive for the readers and SEO optimized at the same time. Our writers have that knack of technicality, which is an asset in SEO Marketing strategies.
  3. Off-site Optimization: One cannot ignore the significance of off-site optimization. Its horizon is vast and limitless. Though the name suggests off-site, it is far more complicated and is an ongoing process that helps promotes the website. It includes social media forums, third-party blogging, commenting on popular portals, promotion of website on various social media channels and more.
  4. Link Building: A part of off-site optimization but stands out to be a sole focus as well. Link building helps in generating traffic on the website. From online commenting, posting on well-known blogs and placing the links on popular websites. Such measures help in fetching traffic from all sources.

To cut it short, SEO and Brand Promotion online go hand in hand. One cannot survive without the other!

ASO

! App Store Optimization aims to bring the mobile application on the top. When a user hits the keyword on the app store, there will be a drop-down list. If the mobile app does not show, then that is because it is lacking App Store Optimisation. There are two app stores that an application gets optimised for; Google Play Store and Apple App Store. Both the stores work distinctively and function opposite to each other. It involves two key steps:

  1. Keyword based optimization Just like the website, apps also shows up on the app stores based on keywords. Google Play Store works like the Google keyword search, but Apple App store focuses primarily on keyword and media. Each app that we create is optimized as per the norms of both the store. We build apps that show up when a relevant keyword is hit by the user.
  2. Asset based optimization As the name suggests it focuses on the assets of a mobile application. It includes aesthetics, layout, working and the utility of the application. The more elaborate the information is in the app store about your application, the better the chances for people to download it. The asset will include media like videos and pictures for the user to understand its purpose. It will also include a description which will be in user-friendly tone and keyword-rich.
  3. Now that you know the above two points, it becomes quite clear the importance of ASO in app building.

    Our Experts perform the following steps to highlight a mobile app progressively on app stores:

  • Create Unique and Vibrant applications with subtle layouts and well-presented text.
  • Optimize it on the bases of keyword and asset factors.
  • Work on improving user ratings and reviews (it helps to build trust and credibility)
  • Popularize it on social media channels (Facebook, twitter, Instagram, Youtube)
  • Regularly check app’s working and functioning to fix the bugs and other issues as and when required.

ASO greatly helps in fostering massive downloads. If the keyword and assets of the application are meticulously weaved, more and more people will come to know about it.

SMO

If you want to generate leads, you need SMO. It is like catching fishes with the help of bait. You can’t do fishing if there isn’t any bait. How will you impress the customer if he doesn’t see it out in the open what the product is all about? Social Media Optimization is a way of publicizing the business on all social media channels. Specifically, Facebook, Instagram, Twitter, YouTube and other third-party platforms are used to fetch traffic on the website.

Here is how we work for SMO:

  1. Captions & Posts: To impress the user, we create captivating captions and posts so that the user can stay hooked. For anyone to stand out online will require something that speaks about them in crisp reality. Our team of writers creates such posts that stand out and entice the user to click and visit the website.
  2. #HashTags: Instagram has become one of the largest platforms to gather attention. You can get publicity so quickly if you know how to make the right use of the #hashtags. We create posts that trend on Instagram!
  3. Popular third-party Blogs: Today, users have become aware and vigilant. Before they will purchase online or look for other information; a user will first research about it. Here is when third-party blogs come into play. These popular blogs or websites help give authentic information to users. We create articles and blog writings that get aired on these websites. Such articles will contain a link to your website for which it speaks. A user will get the information as well as a link to visit the website and use the service. This way we will be generating leads on our website. Mission successful!
  4. Videos and Other Media: Another impressive way to lure people’s attention is by creating such videos and pictures that will catch the user's eye. Videos that are interactive and immaculately specify a message will generate user interest. We create videos, graphics, animated images, and much more to keep a user hooked on social media channels. A user will want to look and explore more and more on what we will be coming up with next. This will create excitement and keep the user stick to your brand.

SMO is of paramount importance! The statistic reveals that 65 per cent of people today are online on smartphones. The effective and high-yielding scheme to create brand awareness is through social media channels.

PPC

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

SEM

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

ORM

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